Instagram Reels script generator.
Hooks that land
in 3 seconds.
Reels is a saves-driven discovery surface. zappi writes around the save moment, with native pacing, on-screen text, and a caption that pulls.
Not sure where to start?
Try one of these. Click to drop it into the input.
You need more credits.
Each generation costs 100 credits. Add credits through your plan, then come back to this draft.
Three steps.
Reels-native from 0:00.
Reels scripts differ from TikTok because the save is the conversion signal, not the loop. zappi writes to the save — with practical payoff instead of pure hook chase.
Paste your topic
Whatever Reels is supposed to be about. Food, wellness, fashion, or relatable comedy — it all works.
Model on saved Reels
zappi looks at what is earning real saves on IG for your topic — not just views — and writes toward that structure.
Script + caption + OST
Full script with on-screen text moments marked, a caption draft for the post, and a CTA that cues the save.
Reels-first creators
and IG-native brands.
Reels reaches a different audience than TikTok. More saves-driven. More purchase-oriented. zappi tunes tone and structure accordingly.
Lifestyle & wellness
The core Reels audience lives here. zappi uses the practical-tip plus save-hook structure that converts.
Fashion & aesthetic
Styling breakdowns, shopping decodes, fit checks. zappi adds the on-screen-text pacing Reels viewers expect.
Small business / DTC brands
Reels is an underrated purchase-intent surface. zappi strips ad voice and writes the tip video structure that drives saves and profile visits.
Instagram Reels script FAQ.
TikTok rewards watch loops; Reels rewards saves and profile visits. zappi writes a Reels script with a save-cue moment, which TikTok scripts do not need.
Yes — every Reels script comes with a caption draft. The first line is written as a hook, then a practical expansion, then minimal relevant hashtags.
It can still help. zappi does not pick audio for you, but the script is written so voice-over and trending audio can both fit cleanly.
No — Reels is a discovery surface, Stories is a retention surface. Completely different writing.
For saves-focused content, 30–60 seconds often outperforms longer videos. For entertainment, 15–25 seconds often wins.
Your next Reel
starts with a topic.
Free to try. No credit card. Hook, caption, CTA — all in one pass.